OUR PERSONA
We manufacture, hire, overhaul, service, and operate industrial equipment. And nobody does it like we do.
The FOUNDATION ARCHETYPE is our business category type, what we do, and who everyone thinks we are.
This trait is what got our business to where it is today, and it’s the standard that customers demand from our industry.
Nobody does customer service like Cougar.
The CORE ARCHETYPE is the heart of our brand and how we want to portray ourselves. This is what differentiates us from our competition.
This is what we need to hit consistently across all communications.
